About Us

Based in Melbourne and inspired by the joy of watching our own children grow, we embarked on a mission to manufacture Australian made toys that kids love, while nurturing their developmental learning and creativity. We collaborate closely with early childhood educators, educational leaders and experts, each with over 20 years of experience creating enriching play environments.

Every toy is manufactured here in Melbourne, Australia using Organic Plastics, combining our original designs with licensed creations from talented makers around the world.

Before release, our toys are rigorously tested in early learning environments, with valuable feedback from educators guiding continuous improvement. This open collaborative approach and continuous feedback loop ensures that we produce high-quality, safe, Australian-made toys that inspire imagination and creativity in children.